Rush Continues Technological Innovation
According to the Rush.com Web site, the MVI version of the band’s new disc, Snakes & Arrows, will be available on June 5.
MVI, which is short for Music Video Interactive, offers features beyond those of a standard DVD. MVI discs play in all standard DVD players, computers and DVD-enabled gaming consoles.
Just check out the cool features listed on the Rush site that will be included in the Snakes & Arrows MVI DVD:
- The entire album in 96kHz/24 bit hi-resolution stereo
- The entire album in 5.1 surround sound
- Rush: The Game of Snakes & Arrows – a 45-minute documentary on the making of the album, with unprecedented access to the band in the studio
- The ability to create your own mobile ringtones using UrTone technology
- Digital extras like wallpapers, buddy icons, a screensaver and more
- Deluxe packaging
Even their Flash-based Web site it professionally designed and cutting edge.
After more than 30 years of groundbreaking music and innovative use of technology, Rush definitely deserves to be in the Rock and Roll Hall of Fame.
1 comment:
The Rush MVI is really cool. The Rush style of music and the graphics go incredibly well together... I was impressed... best I have seen yet in an MVI. The group pictures are cool(Geddy Lee always play'n'round). I "know things" ;-) ;-) about the Rush MVI and it is everything you would expect. Im not a huge Rush fan but I have their Rush in Rio DVDs... their music stands the test of time.
MVI has huge potential. The basic transaction methodology has been used since the early days of automatic update applications... but with the MVI... very cool stuff. Things are coming down the pipe that are going to be very interesting... if the music industry can find their target, it will be a huge sweet spot... generation x and the teens of today are probably going to be their biggest customers. I wonder how the Cars would do? ;-) :-)
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