Tuesday, March 06, 2007

Recessed Mirror TVs a Must at Miller Park

A few weeks ago my family visited a recently rebuilt McDonalds in the area. Surprisingly, they regaled me with stories of the ultra-cool television mirrors that were installed in the bathrooms.

It seems as though McDonalds has gone hi-tech and installed recessed mirror TVs in the bathrooms of their new stores so that customers can watch the big game (or some other favorite show that McDonalds deems appropriate) while washing their hands. Sports fans must love this idea. I sure do.

While I wonder whether or not this is a wise economical move for McDonalds, I know of another venue where using this technology is a no-brainer.

Miller Park, home of the Milwaukee Brewers, is an amazing facility. The Jumbotron scoreboard, LED ribbon board, and other state of the art electronics provide fans with a wealth of information and cool eye candy. Even the concourses are littered with television so that fans won’t miss a pitch while waiting in line for their food or buying other concessions.

It’s virtually impossible to miss any of the action while you are in the concourse or seating bowl. Technology has definitely made Miller Park a sports fans dream.

However, the spacious restrooms are completely void of electronics, and the only way that you can keep up with the game is through the radio telecast. Over the years I have seen plenty of folks burst out of the restrooms to check the concourse video monitors or run up the concourse when something happens on the field.

Knowing that these people have probably not washed their hands because of their mad dash to see what’s going on sure makes me think twice about using the handrails or touching the concession counters.

Putting TV monitors in the concourse so that fans won’t have to leave their concession line to keep up with the action makes sense. But keeping the same monitors out of the restrooms speaks volumes about the capitalistic intent of the Brewers.

McDonalds understands that installing cool technology in their stores adds to the comfort factor that their customers demand. This organization is obviously going after the Wow! factor that will reward them with return visitors.

Miller Park apparently just wants to provide the extras to those customers who are buying something. Never mind that virtually everyone who visits Miller Park will use the restroom at least once during the game, especially if they visit the concession stand.

I understand that installing TV monitors and recessed TV mirrors in the restrooms would be a huge expense. However, the Brewers would be able to sell additional advertising, which would undoubtedly pay for this cost and eventually provide them with an additional revenue stream.

It’s time for the Miller Park administration to step up to the plate and hit another home run with Brewers fans. Instead of encouraging fans to rush out of the restroom without washing their hands, they should use this cool new technology to increase the Wow! factor once again in this amazing facility.

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